GOOD ON
Established in Japan, aiming to recreate the tough yet increasingly textured T-shirts found in vintage American-made products. It specializes in T-shirts and sweatshirts made from high-quality American cotton.







American Cotton Meeting Stringent Quality Standards
Good On uses "COTTON U.S.A." Over 50% of the product features high-quality American cotton, certified by the CCI International Cotton Advisory Council and meeting Japan's stringent quality standards, ensuring superior cotton quality.



Rich Blue with Distinctive Processing
Indigo dye is a time-consuming and labor-intensive process performed by skilled craftsmen by hand. As the garment ages with use, it develops a rich blue hue characteristic of indigo dyeing.

Moreover, the unique Indigo Shave technique produces a special washed finish akin to high-quality vintage denim. It creates a realistic fade and distinctive wear marks, achieving the popular indigo dye look beautifully.



Classic Neckline
The neckline features a traditional 3-button henley design.

While the henley neckline has a rugged and masculine image, by narrowing the front placket and neck rib width and employing flat stitching, it exudes a slightly rough yet sophisticated and smart impression.









Fits Japanese Body Types
Designed with perfect measurements and cutting for every part, ensuring a snug fit without discomfort. The design and pattern that become part of the body are the main selling points that have garnered long-standing support.